Chick-fil-A announced today that it plans on only selling meat from chickens that have never been treated with antibiotics within 5 years. Given recent trends, the company believes that consumers will be happy for the change.
Tim Tassopoulos, Chick-fil-A's executive vice president of operations said they will eventually advertise the new antibiotic-free status. "We're going to make sure customers know," he said.
Well, no joke.
Because this is a marketing ploy.
As I've covered numerous times, none of the chicken you or I buy in the store or consumer in restaurants has any amounts of antibiotics. In other words, "It's All Antibiotics Free, Baby!" Look, you are not eating antibiotics when you currently go to Chick-fil-A and eat the sandwich.
Of course, we've seen this bit of skilled marketing gimmicks from other chain restaurants in recent months (namely Chipotle and Panera).
|Screen shot of Chick-fil-A's website announcing their|
"journey" to becoming antibiotic-free.
Let's review some basic information (as succinctly prepared by Find Our Common Ground).
Should I be concerned about antibiotics in my meat?
Why are antibiotics given to livestock?
Is human health impacted by eating meat from animals given antibiotics?
Nothing to worry about.
Unless and until consumers start getting wise to these anti-conventional farming market tricks, I suspect we will see more and more companies using it. And why not? If you know that you don't really have to change much to increase sales, of course you're going to to do it. This is especially true when you see other chains attempting to do it and getting away with it. (Remember: Panera wouldn't apologize for calling farmers "lazy" for using antibiotics to take care of our chickens.)
The only thing we can do to stop it is to keep educating folks.